巴西營銷雜志 SCIE

期刊簡介預計審稿時間： 2 Weeks

Brazilian Marketing Magazine is a professional publication focused on the Brazilian market and marketing strategies. Brazil is an economically active and diverse country with a vast consumer market and a growing e-commerce sector. According to statistics from FGV Ibre, a foundation in Brazil, in the first quarter of 2024, 16% of Brazil's retail sales came from digital channels, marking the fourth consecutive quarter of increase. This indicates that Brazil's marketing environment is undergoing a digital transformation, and the Brazilian Marketing Magazine may focus on this trend, providing marketing professionals with in-depth analysis and case studies on digital marketing, social media strategies, e-commerce, and mobile marketing.

In addition, the magazine may provide insights into Brazilian consumer behavior, including consumer preferences for different products and services, as well as how cultural factors influence purchasing decisions. For example, when Chery Automobile was expanding into the Brazilian market, it conducted in-depth research on the marketing environment in Brazil and formulated corresponding product strategies, pricing strategies, promotion strategies, and distribution strategies.

《巴西營銷雜志》是一本專注于巴西市場和營銷策略的專業出版物。巴西是一個經濟活躍且多樣化的國家，擁有龐大的消費市場和日益增長的電子商務領域。根據巴西杰圖里奧瓦爾加斯基金會 FGV Ibre 的統計，2024年第一季度，巴西零售業銷售量的16%來自數字渠道，這一比例連續第四個季度上升。這表明巴西的營銷環境正在向數字化轉型，而《巴西營銷雜志》可能會關注這一趨勢，為營銷專業人士提供關于數字營銷、社交媒體策略、電子商務以及移動營銷的深入分析和案例研究。

此外，雜志可能還會提供關于巴西消費者行為的洞察，包括消費者對不同產品和服務的偏好，以及文化因素如何影響購買決策。例如，奇瑞汽車在開拓巴西市場時，就深入研究了巴西的營銷環境，并制定了相應的產品策略、定價策略、促銷策略和分銷策略。

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