零售與營銷評論 SCIE

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Retail and Marketing Review is an academic journal dedicated to the fields of retail and marketing. Intended to provide a platform for scholars, practitioners, and related professionals in the retail and marketing fields to exchange and share research results, practical experience, and cutting-edge perspectives. It focuses on the analysis and exploration of various phenomena, trends, and marketing strategies in the retail industry, and holds an important position in the academic and practical applications of retail and marketing.

This magazine covers research on strategic planning, operational management, supply chain management, store layout and display of retail enterprises. For example, exploring how to optimize the supply chain to reduce costs, improve efficiency, and the impact of different store layouts and display methods on consumer purchasing behavior. In depth analysis of consumer behavior patterns, decision-making processes, preference changes, etc. in the retail environment. This includes studying consumers' reactions to different promotional activities, the formation mechanism of brand loyalty, and the differences in online and offline shopping behavior. Pay attention to the application and effectiveness evaluation of various marketing methods and strategies in the retail field. The specific practices of social media marketing, experiential marketing, relationship marketing, etc. in the retail industry, as well as how to develop effective pricing, promotion, and product mix strategies.

《零售與營銷評論》是一本專注于零售和營銷領域的學術期刊。旨在為零售和營銷領域的學者、從業者以及相關專業人士提供一個交流和分享研究成果、實踐經驗及前沿觀點的平臺。它聚焦于零售行業的各種現象、趨勢以及營銷策略的分析與探討，在零售與營銷學術領域及實踐應用中具有重要地位。

本雜志蓋零售企業的戰略規劃、運營管理、供應鏈管理、店鋪布局與陳列等方面的研究。例如，探討如何通過優化供應鏈來降低成本、提高效率，以及不同的店鋪布局和陳列方式對消費者購買行為的影響等。深入剖析消費者在零售環境中的行為模式、決策過程、偏好變化等。包括研究消費者對不同促銷活動的反應、品牌忠誠度的形成機制，以及線上線下購物行為的差異等。關注各種營銷手段和策略在零售領域的應用與效果評估。如社交媒體營銷、體驗營銷、關系營銷等在零售行業的具體實踐，以及如何制定有效的定價、促銷和產品組合策略。

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